15th February 2007
Copyright (c) 2007 Peter Renton
Every day a typical label print shop receives dozens, sometimes hundreds, of different artwork files for custom label printing. Sometimes the art is perfect but often there are problems that need to be addressed before t...
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08th February 2007
Copyright (c) 2007 Peter Renton
Most of you probably didn't start your business and immediately think about packaging. You focused all your energy on your product, trying different formulas to make it better. Then once you were happy with your end prod...
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05th October 2006
Copyright 2006 Peter Renton
I was having breakfast at a local restaurant the other day when I noticed on the table there was a bottle of hot sauce with the restaurant's name on it. I was impressed because I knew this was no chain – it is just a small i...
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08th September 2006
Copyright 2006 Peter Renton
It was Peter Drucker, the leading business thinker of the 20th century, who said that business has two functions – marketing and innovation. This article is going to merge both these ideas. Packaging is ultimately a marketin...
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